Our People

Craig Haserot

Founder and Proprietor

Craig Haserot is co-founder and proprietor of Sojourn Cellars. He oversees sales, marketing, and operations, and he also plays important roles in the finance and winemaking functions of the winery. And while he enjoys his work in all of these different facets of the winery, his favorite part of his job is spending time with customers at release parties, wine events, and Tasting Salon gatherings.

During his nearly ten years in the wine business, Craig has immersed himself in all the aspects of the winery business. On the winemaking front, he has served as unofficial assistant winemaker, planted our estate vineyard (Home Ranch Vineyard), and managed grower relationships at a total of 14 vineyards in 2009. Craig’s main responsibility, however, has been to lead Sojourn’s sales and operations, and his success in these areas has enabled Sojourn’s production to grow to 5000 cases.

After growing up in San Marino, California, Craig attended Humboldt State University and graduated with a degree in Business Administration. He began his 16-year sales and sales management career in computer software with Ashton-Tate and left it in 2001 after working at Micromuse. Sojourn produced its first Cabernet Sauvignon in 2001 and Craig planted the Home Ranch Vineyard in 2002.

Craig lives in Sonoma with his wife Ellen and their four-year-old daughter Natalie.