Founder & Ambassador
Craig Haserot co-founded Sojourn Cellars with Erich Bradley. During his nearly 20 years in the wine business, Craig immersed himself in all aspects of the winery business. On the winemaking front, he initially served as unofficial assistant winemaker, planted his estate vineyard (Home Ranch Vineyard), and managed grower relationships. Craig’s main responsibility, however, was to lead Sojourn’s sales and operations.
After growing up in San Marino, California, Craig attended Humboldt State University and graduated with a degree in Business Administration. He began his 16-year sales and sales management career in computer software with Ashton-Tate and left it in 2001 after working at Micromuse. Sojourn produced its first Cabernet Sauvignon in 2001 and Craig planted the Home Ranch Vineyard in 2002.
Craig lives in Sonoma with his wife Ellen and their two daughters, Natalie and Julia.