Ellen Haserot has been working with Sojourn Cellars since its founding. While primarily responsible for maintaining the finances for the winery, Ellen also plays important roles in sales, marketing and business strategy. She oversees much of the daily operation of the business and also occasionally conducts tastings or pours at trade shows.
Ellen spent her childhood in Pittsburgh, Pennsylvania and her teen years in Charlotte, North Carolina. She has lived in California for 20 years. She holds a BA in Economics from Duke University and an MBA from Stanford University and is a rabid college basketball fan. Ellen’s career began as an Assistant Buyer for the May Department Stores Company. She spent her post-MBA years consulting for financial services, healthcare and biotech companies. Her most recent position prior to committing full-time to Sojourn was with Fair Isaac Corporation leading a global analytic pre-sales consulting team.
Ellen lives in Sonoma with her husband Craig and their two daughers, Natalie and Julia.